Bild 9

Beauty objectified. Design: Bodo Sperlein.

by LOEWE.

Born inKronach

Bild 9 is a linear sculptural range that draws inspiration from minimalist pictorial line and perspective sculpture, created for design-conscious people of any age and gender.

But there's more...

Loewe bild 9 and Klang 9 are the first in a series of designs Bodo Sperlein Studio have produced for Loewe that highlights our distinctive collaboration with the Munich and Kronach based company. Having never designed for technology and home entertainment before, in the creative process we learnt about the considerations of cable management, circuit boards, the backpack and how the weight of the panel has an effect on the stability of the overall design. The objective was to encourage people to appreciate home technology products again. As a design studio, it’s important to communicate the story of the product in question, to establish a deeper understanding between consumer and product. We found it interesting how you can introduce people to new materials through everyday objects. You can spark people’s interest in the design and production process through an object that some may take for granted as part of their daily routine. The bild 9 came to life by challenging the perception of a certain product, giving it a new meaning and elevate its stature.

Bild 9

Beauty objectified. Design: Bodo Sperlein.