Born in New York

Priority Bicycles

We are on a mission to make cycling easier. Owning a bike should be easy. It should be fun, not a hassle. The bike should be ready to ride whenever you are, simple to use and comfortable to enjoy.

New York

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It all started when Dave, our Founder, couldn’t recommend a bicycle to his friends. They were all looking for the same thing: a bike that’s good looking, not overly technical, light, comfy, easy to ride, easy to maintain, hard to steal, and affordable. So, he did what any rational person would do. He quit his job as CEO of a multinational software company to start his own business.

Okay, it wasn’t that simple. Dave grew up in the bicycle industry and worked for some of the biggest players in the game. As a father of two, Dave also wanted to shift his “priorities”—rather than spending endless hours in an office, he wanted to spread his love for cycling while also spending more time with his family. That’s where we got our name.

From there, Dave worked on his vision to create a hassle-free, everyday bike for recreational riders that would be affordable and free of routine maintenance. On July 15, 2014 we launched on Kickstarter- opting for a crowd-funded approach with a goal of raising $30K to fund the first shipment of what would later be called “The Priority Classic.”

Nervously, Dave hit “launch” and waited. And waited. After what seemed like days (but was only a few hours), the first backers entered. The goal was hit within a few hours, and over the course of the 30-day campaign, Priority Bicycles raised $565,000 with over 1500 bicycles backed.

That campaign was the first of 3 fully-funded Kickstarter campaigns, all of which delivered on-time for all backers. Priority Bicycles now has 5 models, shipped thousands of bicycles around the world, and features partnerships with premium resorts, educational institutions, and top-rated tours in major US cities.

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