Owning a bike should be easy. It should be fun, not a hassle. The bike should be ready to ride whenever you are, simple to use and comfortable to enjoy.
"We’re committed to making the best bicycles in the world for this price point, period."
Our strategy is simple: high quality parts, an efficient supply chain, low overhead, and an online business model. No fancy stores. No gimmicky bells and whistles. No frills.
"Priority’s bikes boast a lightweight, rustproof oversized aluminium frame — thus easing the burden of having to lug your bike up and down the stairs to your apartment — and feature a trio of design cues intended to cut down the likelihood that it should ever need to be repaired." - HypeBeast