Renowned for its craftsmanship and its daring and opulent Roman style, Fendi puts its visionary creativity at the service of an ambitious intent: be the leader of a high quality distinctiveness.
Fendi has always been the house with the synonym of tradition, experimentation and exclusivity, which continue to represent the brand’s raison d’être. The magic of Rome is Fendi's continuous inspiration, with the brand successfully merging contemporary fashion with distinguished aristocratic femininity.
Karl Lagerfeld and Silvia Venturini Fendi, let the brand emerge as a brand capable of blending Italian class luxury with a contemporary and innovative style. The journey of Fendi began over ninety years ago in a family-run shop on Via del Plebiscito, in the heart of Rome, Italy. The everlasting charm of the Eternal City and the daring creativity of Fendi go hand-in-hand, as both blaze a trail into the future.