Inside the brand
Oh, so who are you? The question crops up now and then,
mostly at trade fairs abroad. And the answer is automatically
“Oh well, Zero is a family company that makes and sells attractive
lighting fittings for all spaces. We use the latest technologies
and are innovative problem-solvers…”. But then the
follow-up question sometimes cuts us off “But why do your
products look the way they do?”. That’s when we really get to
talk about what Zero does so specially. So uniquely.
Imagine a barren winter landscape in deepest Scania. The
darkness, nigh impenetrable when the clouds cover the moonlight.
But as it does penetrate, the glitter of the snow is all the
more magical. That’s what we are trying to capture at Zero.
Just as much as its opposite — the soft sheen of Nordic summer
light, which is not only the delight of artists. From light, dark
and the shadows in our environment, we and our designers
create the unique Zero range. Where we are — in Pukeberg,
outside Nybro, the hub of Swedish glass production, and the
area where 80 percent of our subcontractors are, right by us.