Vrai and Oro means truth (in French) and gold (in Spanish). We’re a fine jewelry brand built on three key values: quality, simplicity, and transparency.
We're not here to save the industry, we're here to change it.
We were born out of frustration with the jewellery industry, lack of awareness around materials (plated, filled, vermeil? what?), and ethical issues pertaining to overseas production. Instead, we've decided to shift our focus towards high quality materials and education around them; Los Angeles based production (the closer the better, we say), and simple, everyday designs that compliment your style, not define it. Our jewellery is made here in the US and sold directly from us to you – so no middlemen or retail markups.
Human-Centered Design Designed to live with you; the beauty lies in the details.
For too long the design of the ring has been an afterthought; a generic setting whose sole purpose is to showcase the diamond. We believe the design and diamond are equally important, so we set out to re-build the ring from the ground up. From the width of the band to the height of the setting, we changed a lot but in really subtle ways. Our goal is to create rings that are thoughtful yet practical, easy to wear and designed to complement your everyday life. Crafted by hand in Los Angeles, each ring is made to fit the exact dimensions of your diamond; making no two rings the same.
Born Through Technology: Cartel-free diamonds, sustainably grown in California.
It’s no coincidence that diamonds symbolize love and commitment as they're a beautiful dichotomy of complexity and simplicity. Every diamond on earth has its own DNA (the 4’C’s) that make it one-of-a-kind. Like fingerprints, these characteristics symbolize the unique qualities we have as humans, reminding us that something beautiful doesn’t have to be perfect. While we stand behind diamonds and their meaning, we don’t stand behind the practices of the industry. Using traditionally mined diamonds didn’t sit right with us; they change hands too many times, so there’s no guarantee that what you’re receiving is conflict-free. Fortunately, there’s a new way. Diamonds, sustainably grown through technology in Silicon Valley. Diamond Foundry is growing real diamonds with the same beautiful characteristics as mined diamonds, but done the right way. So we joined forces to disrupt this ‘closed-door’ industry, creating positive and sustainable change along the way.