Born in Wattens


Reveal your unique sparkle through the latest collection of SWAROVSKI jewellery, watches and crystal accessories.

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Inside The Brand

Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewelry and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world.

The Collection

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