Born in Toronto


MICHI is a pioneer of change in women’s sportswear by offering optimal performance and luxurious high-end fashion sportswear apparel.


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Inside The Brand

The utilitarian active lifestyle brand was created in New York in 2010 by founder and creative director, Michelle Watson and is now based in Toronto, with all manufacturing in Canada. Garments are constructed from silky soft, breathable, moisture wicking and durable top performance fabrics yielding from both Italy and Switzerland. Each style line, cut-out and mesh insert flatters and fits the body to be supportive yet comfortable with a natural feel.

The Collection

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