Osklen finds itself between the dynamism of the metropolis and the exuberance of Brazilian nature, giving life to a style based on the harmonization of contrasts.
ABOUT THE BRAND
Osklen finds itself between the dynamism of the metropolis and the exuberance of Brazilian nature, giving life to a style based on the harmonization of contrasts. The brand represents the lifestyle of contemporary women and men in a world where urban and nature, global and local, organic and technological live together.
The brand was first recognized for its international quality and new concepts in sports, action, and adventure added to urban styles. Soon Osklen would naturally follow a path in the search for innovative design and Osklen Collection was conceived, with conceptual items made in its style workshop with sophisticated materials, special finishes, and exclusivity.
Since 2003, Osklen has presented its collections at Sao Paulo Fashion Week, the biggest fashion event in Latin America.
Academic degree in medicine. Founder of Osklen and currently its director of creation and style. Creative director of OM.art, his art and special projects studio. Oskar’s constant need for experimentation and a lifestyle in touch with the city, nature and the arts are the main sources of inspiration of his creative process.
Oskar Metsavaht is internationally renowned as one of the forerunners of the New Luxury concept that advocates conscious fashion and sustainable luxury. According to him, “a brand is identified as luxurious if it involves so-called noble values. These, however, imply social concern and the preservation of natural resources for the next generations.”
Sustainability has always been on the agenda of his projects and part of Osklen’s path. In the early 2000s, Oskar launched E-brigade, a movement that aims to raise awareness and to spread environmental information, thus transforming concepts into attitudes. A survey sponsored by the World Wildlife Fund (WWF-UK) identified Oskar, along with Tesla’s Elon Musk, as a “Future Maker”.
He is often invited to lecture at global conferences, such as the Milano Fashion Summit and the Ethical Fashion Paris. At the invitation of Vogue America’s fashion editor Anna Wintour, Oskar also participated in the Runway to Green event, which gathers the world’s largest brands to explore the idea of sustainability.
Oskar is also the founder of the Instituto-e, which develops projects such as the one about e-fabrics. In partnership with other companies, institutions and research centers, that project identifies fabrics and materials that are developed based on socio- environmental criteria, such as fish leather, Amazonian jute and silk straw fibers, latex, organic cotton, among others.