Land Rover Born Awards
The Land Rover BORN in Italy Awards Winners
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Land Rover and BORN celebrate the Italian Winners in Milan

High-profile designers, ground-breaking entrepreneurs, award-winning architects and innovative creatives gathered in style on the 18th April in Milan during Design Week to celebrate the winners of the first ever edition of the Land Rover BORN in Italy Awards.

The awards, founded by Jean-Christophe Chopin eight years ago, aim to celebrate creativity in design lifestyle combining functionality and desirability. Over 1,500 creators applied to the awards in Italy alone, but only one winner was selected in each of the following categories: architecture, fashion, interiors, sport, technology and mobility.


This year’s six Italian laureates with their ‘peerless’ creations are:

Vincenzo Palazzo in Fashion for VÌEN Atelier and his FW 18-19 Collection, a veritable homage to punk with its deconstructed shapes and incomplete seams.

EM200166 JC Chopin, Founder and CEO, BORN Awards - Vincenzo Palazzo, VÌEN Atelier - Angelo Flaccavento, Independent fashion critic and curator

Cino Zucchi in Architecture for his cloud-inspired renovation of the new Lavazza Headquarters.

EM200552 Cino Zucchi, Architect, CZA

Giacomo Moor in Interiors for Vapore, a stunning furniture collection which investigates an ancient, complex and rare manufacturing technique: the steam bending of solid wood.

EM200710 JC Chopin, Founder and CEO, BORN Awards - Giacomo Moor, Designer of Vapore - Marva Griffin, Founder of SaloneSatellite

Nuova Industria Torinese in Mobility for the N1, a stylish scooter, easy to transport, perfect for any terrain and personalised.

EM200087 JC Chopin, Founder and CEO, BORN Awards - César Mendoza, Founder of Nito Bikes

Davide and Gabriele Adriano and Gianfranco Barban in Sport for 90° Minuto, a contemporary take on the football table with a transparent crystal playing field and slender yet sturdy Canaletto wood legs.

EM200782 Gianfranco Barban, CEO of Teckell - Davide and Gabriele Adriano, designers of 90° Minuto

And finally, Noah Guitars in Technology for the Lap Steel Guitar, a beautifully innovative instrument milled from a single piece of aluminium alloy.

EM200208 Renato Ruatti, Noah Guitars - JC Chopin, Founder and CEO, BORN Awards

The global winner will be announced on October 4 at the Design Museum in London.

EM200641 Gerry McGovern, Design Director and Chief Creative Officer for Land Rover - Mauro Micheli, Riva Special Prize - Giordano Pellacani, Riva Special Prize - JC Chopin, Founder and CEO, BORN Awards

EM200060 JC Chopin, Founder and CEO, BORN Awards - Luca Sacchi, Piaggio Special Prize

EM200572 Chef Enrico Bartolini, Special Prize