The North American press launch of the Range Rover Velar has just wrapped in Palm Springs, California with more than 50 journalists from the US and Canada attending a three-day drive program that took guests on a winding desert and mountain route of more than 250 miles through picturesque Southern California.
Guests had the opportunity to test all three North American powertrain derivatives of the Velar – D180, P250, P380 – on a variety of high/low-speed tarmac roads, as well as drive gas V6 models on more than two hours of exciting off-road forestry service trails with the help of the North American Land Rover Experience team; all before arriving for lunch at an abandoned desert mining homestead dating from the turn of the 20th century.
Palm Springs is home to some of the world’s best examples of the mid-century modern style of architecture; a design movement that places a premium on strong, but simple design elements highlighted by the way the materials themselves interact with one another in the purest way possible. Much in the same way, the clean, reductionist lines of the new Velar give way to a visual simplicity and sense of modernity that combine to create a design of timeless elegance.
On the first evening of the drive program, guests were shuttled to the William Holden Estate – one of Palm Springs’ best examples of mid-century modern design – where they were first introduced to the Velar, treated to dinner and a brand presentation from Land Rover Chief Design Officer, Gerry McGovern.