Today marks the official launch ceremony of the Land Rover BORN in France Awards, held in Paris. The awards, founded by Jean-Christophe Chopin eight years ago, celebrate “beautiful creations” that combine functionality and desirability. With this year’s theme being ‘peerless’, the jury will be looking for products that demonstrate unrivalled, peerless design.
The competition is open to all French creators – new and established talents alike – who can sign up online on www.born.com under one of the following six categories: architecture, technology, home, fashion, sport and mobility.
The French laureates from each category will go on to exhibit their creations at the Milan Design Week in April alongside the other winners from six other regions in the world. Each finalist will have the opportunity to participate at the ‘World Creativity Summit’ organised by the BORN Awards hand in hand with industry professionals, which will include round tables with topics of discussion around authenticity and passion.
The 2018 Awards mark the fourth year of collaboration between Land Rover and BORN. The partnership, which will continue for another three years, is based on mutual respect for the importance of design in changing the world and a shared belief in innovation, creativity and beauty.
JC Chopin, Founder and CEO BORN Awards – Gerry McGovern, Chief Design Officer Land Rover and Co-President of the Jury of the Land Rover BORN Awards
Elizabeth Lazaroo, Lifestyle Editor Paris Match, Jury member of the Land Rover BORN in FRANCE 2018 Awards – JC Chopin, Founder and CEO BORN Awards
Pierre Sapin, Managing Director BORN Europe – Céline Lippi, Cofounder Fashion Capital Partners, Jury member of the Land Rover BORN in FRANCE 2018 Awards – Anne Desnos-Bre, Editor in Chief of Marie Clair Maison, Jury member of the Land Rover BORN in FRANCE 2018 Awards – Roberto Bre, Luxury Tech Fund
Jury members of the Land Rover BORN in FRANCE 2018 Awards: Barbara Coignet, Founder 1.618 Paris – Julie Hardy, Associate Partner You&Mr Jones