BORN

to CREATE
h

Where Purpose Meets Creativity
BORN to CREATE emerged from a singular vision: that the most profound creativity flourishes at the intersection of disciplines. Founded in 2011 by Jean-Christophe Chopin, we've spent over a decade celebrating and elevating exceptional design that shapes the world of luxury.

Our Vision
We believe that meaningful creativity transcends traditional boundaries. Through our platform and the prestigious BORN to CREATE, we've created a global ecosystem where innovation, craftsmanship, and purposeful design converge to define tomorrow's luxury landscape.
Design Intelligence
We look beyond aesthetics to understand the sophisticated thinking behind exceptional creation. Every product we celebrate tells a story of creative vision and thoughtful design solutions.

Global Perspective
Witha community of designers representing 130 countries, we've created a truly international dialogue around design excellence. Our community has reviewed 13,324 submissions, recognized 1,536 nominees, and celebrated 376 winners who represent the pinnacle of creative achievement.

Cross-Industry & Luxury
Our scope encompasses fashion, architecture, technology, and beyond, recognizing that the most compelling creative achievments often emerge when disciplines intersect. Through partnerships with luxury brands like Chanel, Jaguar Land Rover, and LVMH, we've built bridges between different creative sectors.
Honouring the creative process
BORN to CREATE has become a catalyst for connecting visionary designers with global luxury brands and design enthusiasts. We don't just celebrate finished products – we honor the journey of creation, understanding that how something comes to be is as vital as what it becomes.

Through our platform and events, we've created a unique space where:
  • Emerging talents gain recognition on a global stage
  • Industry leaders discover innovative design solutions
  • Cultural conversations around luxury and sustainability flourish
  • Cross-disciplinary collaboration drives innovation

Looking Forward
As we continue to evolve, our mission remains unchanged: to identify and elevate exceptional creativity that pushes the boundaries of luxury and design. We remain committed to fostering a global community where purposeful creativity shapes the future of luxury lifestyle.